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Visitors from
Program 2025
Direct to Patient Strategy
9.00 - 10.20
Learn how leading companies are building direct relationships with patients to improve access, adherence, and long-term engagement.
This block will highlight real-world case studies and proven tactics using digital insights, outreach, and education to support earlier diagnosis, smoother onboarding, and continuity of care outside traditional clinical pathways.
Switching from established treatments to innovative alternatives is rarely straightforward.
This track explores practical strategies to accelerate adoption—by meeting patients where they are, supporting meaningful dialogue with physicians, and aligning healthcare stakeholders around better outcomes.
It’s hard to look beyond the next 12 months—but those who do will shape the future of healthcare.
This block offers a forward-looking perspective on innovation, digital transformation, and emerging technologies to help you design campaigns and strategies that stay ahead of the curve.
The founders of the healthcare digital marketing company grandaliro, who have been active in healthcare within the CEE region for over 7 years and are helping to modernize it (through original digital solutions and quality communication).
PharmDr. Adam Majcher Ph.D.
PostDoc graduate at the Institute of Clinical Chemistry at UniSpitall Zurich. He now wants to use the years spent abroad and the experience gained at home and actively contribute to the transformation of the Slovak healthcare system.